Pride launches a line of sweets

“Mithas by Pride” is the latest exclusive line of sweets introduced by the Pride Hotels Group, showcasing the expertise of their in-house halwai. Each sweet within the Mithas collection is crafted as a masterpiece, ideal for celebrating special occasions or serving as thoughtful gifts.

Curated by Executive Chef Shailendra Singh and their expert Indian chefs, the Mithaas menu features regional favorites and fusion dishes, creating an unforgettable blend of tradition and modernity.
The confections are made using traditional techniques and the finest ingredients, ensuring a delightful and authentic taste that embodies the essence of celebration throughout India. Whether for festive seasons, personal milestones, or as gifts, Mithas by Pride provides an elegant and delicious way to express sentiments and commemorate meaningful moments.


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Pride launches a line of sweets
Food Entrepreneurs Alliance

FEA groups are managed by Innovative Food Entrepreneurs Associates LLP, an enterprise working for the social cause of the food industry. These groups cover various segments of the food industry including but not limited to hotels, resorts, camps, homestays, restaurants, cafes, tearooms, caterers, cafeteria and food court operators, bakeries, ice-cream, mithai shops, farsan and other snack shops, bakeries, confectionery manufacturers, cake and dessert shops, and even home based food entrepreneurs who make chocolates, cakes, pickles and masalas.

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FEA Founder

From 1992, I have written extensively about the food and hospitality industry. The Food Service Sector has always impressed me with the kind of employment it generates at all levels from semi-skilled workers to professionals.

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