GEARING UP FOR THE GIFTING MARKET

Shashank Chokhani, Kabhi B

In the pioneering year of 1996, when the concept of eggless bread was virtually unheard of, Kanhai Foods Ltd. (better known as Kabhi-B) embarked on a journey that would redefine the bakery landscape. Armed with a vision of providing delectable yet wholly eggless options, Kabhi-B laid the foundation of its bread business. With unwavering determination, we introduced a line of completely eggless bakery products, carving a niche for ourselves. This unique selling proposition not only transformed our business but also played a small part in reshaping the perception of bread baking in Gujarat.

From its humble beginnings as a small mobile scooter shop, Kabhi-B has blossomed into the largest bakery chain in Gujarat with more than 96 outlets all across the state. Our journey has been one of relentless dedication, and today, we proudly offer a comprehensive range of bakery and patisserie delights, encompassing everything from breads and on-the-go snacks to burger buns, cakes, pastries, cookies, and muffins. Embracing evolution, Kabhi-B has introduced an innovative Ready to Eat series, featuring a delightful array of frozen pizzas, garlic breads, maska buns, grilled sandwiches, and puffs, catering to modern tastes and lifestyles.

Kabhi-B Bakery meticulously selects natural, carefully sourced ingredients to ensure our offerings are the finest for consumers. Eschewing artificial additives and preservatives, we prioritize taste without compromise. Staying attuned to market trends, Kabhi-B caters to all, offering user-friendly, budget-friendly options that resonate with both young and old.

Kabhi B also pioneered the creation of Gujarat’s first state-of-the-art eggless bakery plant.

We have continued to grow our gifting range to suit any occasion or festival.
The company’s  dedicated sales teams have the unparalleled distinction of garnering prestigious business from corporate groups, retail chains and multinational companies. Some well-known companies have bought Kabhi B’s product hampers as corporate gifts and goodie bags for retail marketing, promotions, conferences, media and client engagement purposes.

We do customized packaging for the individual customer, gifting brands and for corporate houses.  Corporate clients have appreciated our affordable bakery gift hampers that are high on hygiene and value-for-money.

For individual customers, we have many budget-friendly gifting options at our retail stores.

The mobile kitchens have allowed Kabhi B to penetrate Tier-II and Tier-III cities in Gujarat, as well as rural areas where people really want fancy baked products but they aren’t as accessible, while our Centralized kitchen ensures standardization and quality control.

Kabhi-B’s visionary roadmap encompasses a multifaceted approach. Beyond Gujarat’s borders, our aspiration is to establish bakeries throughout the nation, sharing our delectable creations across the country. Additionally, we are dedicated to expanding our Ready to Eat frozen product line, striving to offer it not only within Gujarat but also nationwide. With a commitment to accessibility and innovation, we aim to bring the convenience and delight of our frozen range to every corner of India. This ambitious expansion plan underlines our dedication to becoming a household name and delighting palates far and wide

ABOUT THE AUTHOR

Shashank Chokhani is a director with Kanhai Foods Limited as the managing director of the company. He is the co-founder of Kabhi B Bakery, a popular and trusted brand. After acquiring practical training and experience, He set up his own bakery venture at Ahmedabad in 1996 after travelling to gain practical knowledge and insights.


Shashank Chokhani

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FEA Founder

From 1992, I have written extensively about the food and hospitality industry. The Food Service Sector has always impressed me with the kind of employment it generates at all levels from semi-skilled workers to professionals.

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