IFEA cooking competition with Kabhi B bread at Novotel Ahmedabad
Kabhi B has a widespread presence in other cities of Gujarat and Rajasthan with a range of bakery products. It is a brand of Kanhai Foods Limited, which also manufactures frozen foods.
On 1st July 2023, Kabhi B hosted a cooking event at Novotel Ahmedabad that brought together about a 100 passionate cooks and home-based food entrepreneurs to the hotel. The objective of the event was to promote Kabhi B’s products while providing a platform for home chefs to learn new dishes and showcase their skills. The event was organized by Innovative Food Entrepreneurs Associates (IFEA) and SNS Cooking Classes.
For the first round of the competition, all participates had to plate dishes made using Kabhi B’s breads. The contest was judged by a jury comprising Chef Nisarg Chauhan (Executive Chef of Novotel Ahmedabad) and Kabhi B head chefs, Vedika Kariwala (Culinary Graduate from University of Huddersfield and patisserie chef qualified from Ecole) and Vrinda Chokhani ( Le Cordon Blue Paris qualified patisserie and boulangerie chef).
Six contestants were selected by the three-member jury for a live cooking competition with a pantry that included fruits to go with the theme of International Fruit Day which is celebrated on 1st July, Kabhi B’s breads and various other ingredients. As June-July is Back-to-School time, each contestant was told to prepare a dish they would pack for a lunchbox and present it on a Tupperware plate.
The jury selected three winners, Bhavna D. Shah, Ami Thakker and Seema Saiyed for the first, second and third prize respectively, and the other three finalists, Yash Shah, Seema Gupta and Bharti Pawar were awarded consolation prizes. Kanhai Foods Limited directors, Vaidehi and Shashank Chokhani, said, ” This competition was not just about culinary expertise but also a good platform for cooking enthusiasts to come together and show case their love and passion for cooking “
Nand Equipment, Cosmo Ecosystem Care Pvt. Ltd., Tupperware, Midas Touch, Kanhai Foods Limited and Novotel Ahmedabad were the gifting sponsors for the event. Chef Nisarg Chauhan conducted a workshop during which he demonstrated dishes using breads, fruits, millets and vegetables. A written bakery quiz was organized for the other contestants, with prizes by Kabhi B. Amit Sangwan, GM, Novotel Ahmedabad, concluded,” We are really happy to have hosted this competition and workshop at our hotel.
