Food Styling – “the Most Important Arsenal Of The Food Business In Todays Social Media Universe”

Food styling has evolved from the royal kitchens to the kitchens of Michellin starred restaurants, to gradually, the kitchens of homemakers. It is important for all, from the presenter to admirer to the consumer.

Cooking and food presentation is not only limited to recipe books, but on every entertainment front. Food entertainment programs now occupy prime slots on television, like Master chef, NDTV good times. It has bombarded our brains to desire for exotic and fashionable food delicacies. This desire has lead to more experiments in our home kitchens. And our narcissist way of life makes us upload these pictures of kitchen experiments on social media.

Food styling is food for thought in the present day. It happens from the tables of fancy restaurants to the ideas of talents chefs.

Like every business in today’s era, like restaurants, bakers, independent chefs, food producers all require their presence of social media to have an impact. Social Media is vital for success. It gives brand authority and industry presence. It builds smooth integration and consumers select restaurants based on dining experiences posted by people, zomato reviews etc and its food styling which makes social media presence more influence.

Food Styling is an art

Using a splash of colors to make the food look interesting, a colored plate, a beautiful garnish or a pretty table cloth under a white plate. A great presentation of food induces a wave of emotion hits as hard as a punch to the gut. It focuses on the senses: touch, smell, sound, appearance, and taste. It goes a long way and creates sensory experiences.

About Social Media

Like a famous chef once said Food is a five sensory experience. Social Media offers an easy way for restaurants to establish presence.It makes customers understand about your creative culinary vision and how your restaurant menu is different from others. It enhances customer experience and it is an inexpensive way to advertise.

Using right logo, high quality creatives, location based posts, menu on your social media, phone number, niche hashtags and website of the restaurant are the key elements to build authentic brand presence on social media.

The taste and food styling in the photographs and videos communicates about the culinary skills of the restaurant on social media.

Content of the social media can be divided into three categories- Information, education and entertainment. The Digital media strategy can be about recipes, background of the chef, unique recipes, discount codes etc.

A well-known motto is “You eat with your eyes first”

Food photography is an art and when you create art, you need to choose props, set the mood of the photographs and make the food look fresh. A photographer embraces the elements of art.

Customers love to capture the moment and share on their Facebook and Instagram Also, every restaurant has its own taste and presentation of food.

At the heart of it all, the content and creatives of the restaurant should be authentic. Transparency, providing relevant information and using fresh ideas are the key elements to create wonders in the restaurant’s business.